Course outline

Chapter 1

About measures

Chapter 2

Measures drive behaviour

Part 3

General Electric

Part 4

Stakeholder capitalism

Part 5

Intellectual capital

Part 6


Introduction Text

 Corporate responsibility emerged as a major theme at the 2020 World Economic Forum meeting in Davos.  Many business owners, entrepreneurs and managers  want to be good corporate citizens, building sustainable organisations , respecting employees, customers, the community  and the environment.  The course explores how the right measures build the right values. Managers look  for new ways to measure intellectual capital and knowledge, the drivers of long term success in the 4th industrial revolution.