Measures drive behaviour
What is business success and how do you measure it? Corporate responsibility emerged as a major theme at the 2020 World Economic Forum meeting in Davos. Many business owners, entrepreneurs and managers want to be good corporate citizens, building sustainable organisations , respecting employees, customers, the community and the environment. The course explores how the right measures build the right values. Managers look for new ways to measure intellectual capital and knowledge, the drivers of long term success in the 4th industrial revolution.