me out I can help you prepare a great business plan, lead your strategy workshop, review your budgets, design unique performance measures, and guide you through implementation.

How effective is your management system? Do your management meetings bog down in operational issues and never get round to strategy? Management events need to take place in the right sequence at the right time of year with the right people involved.

You also need to use rolling forecasts, scorecard measures and incentive compensation, which provide the bridge between strategic planning, budgeting and operations.  Breakdowns in a company’s management system, not your team's lack of ability or effort, are often the root cause of a company’s underperformance.




Managers and directors need to adopt the habit of lifelong learning. I develop online video courses on selected topics in business strategy and finance. These courses and videos can be purchased on this website. They can also be tailored and presented in-house by request.

You can find a large selection of my educational video material on my YOU TUBE CHANNEL John Stretch


 During lockdown I published three landmark books on business strategy, forecasting and corporate governance. These books are showcased on this website and and can be bought on Amazon. My writing has been published by Microsoft and in travel magazines, company newsletters and websites, local newspapers and business school journals.

The Circle is a popular monthly online magazine featuring local and foreign travel, South African stories, famous people, book reviews, and music. Articles from The Circle can be seen on my blog page, and you will find the illustrated magazine version, at To subscribe, mail me at

In my professional career I have been a financial manager, a partner in an international accounting firm, a university lecturer, and an international conference speaker. You can find me on Amazon, LinkedIn, Issuu, YouTube, Facebook and Instagram.


8 Things I Wish Someone Had Told Me Before Pursuing a Career in Accounting 👇

1. It’s not all about numbers
Though the popular belief says accounting is all about number crunching, advice and consultancy form most of what accountants do today.

2. You don’t have to be a mathematical genius
Software now takes care of much of the maths, so accountants can focus more on delivering guidance to stakeholders & clients.

3. There is a niche for everybody
You can work across industries, as every entity needs a finance professional. When you train as an accountant, you acquire skills that apply to multiple industries, enjoying the freedom to pursue a career in the field of your choice.

4. Networking is key
Another common myth about accountants is that they are introverted business professionals who live in isolation. The nature of accounting is such that you need strong networking and relationship-building skills to succeed.

5. Your job can adjust to your lifestyle
Not everybody can afford to ditch their present responsibilities for a new job. However, things don’t always have to be that way. An accounting career can be built around your desired lifestyle. You can make choices – working for an established firm or as self-employed, part-time or full-time, and private or public accounting.

6. Accountants are always in demand
Accounting is a career option that is not going anywhere shortly. While the advancements in technology and automation mean less calculation is left to humans, accountants spend more time advising and consulting stakeholders and clients.

7. Preparing for the exams is worth it
Its agreed that becoming a qualified accountant improves job and income potential to a great extent. So, if you are serious about your accounting career, it is worth investing some time and energy into taking accounting exams.

8. Accounting is almost recession-proof Though nothing is 100% recession-proof, accounting is a field that falls quite close to it. During hard times, departments such as marketing and sales are the worst hit. Cash Flow problems translate to more load on the finance department to ensure optimum usage of the available capital to minimise the impact of any troubles.

Let me know any more things you would have liked to know sooner in the comments below 👇

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